Order fulfilment is a process that requires well trained staff. Your business is specific and personal to you. When you have a customer service representitive (csr), who really knows your product line, your sales will show it.

Qualified Customer Assistence ...
When the CSR is knowlable in your business. When your customers have all thier questions answered. When the sale is compleate and through, your customers are happy and your expenses go down

Up sell ...
Turn that $25.00 order to a $35.00 order. Add on sales are refered to as incremental sales. This is where a lot of profit is generated by many companys. Remember the last car you purchased, well the dealer probally makes more on the extended warrenty than they do on the car itself.